Consumers get stuck with one brand
Categories: Customer Engagement
"Technologies are not siloed anymore, so you hear all of our brands talking about eco systems. So, you’re an Apple man, you’re an Android man, you’re a Sony man. You know, they want to create a relationship with you as a customer across devices and technologies now, rather than, on a one-to-one specialist device. So, you’re beginning, you’re finding yourselves getting caught in a world, I’d buy, start buying these Apple products and then I’m stuck with Apple, and that’s a funny thing for consumers. In a way they like it, in a way they don’t like it."