Digital economy reading: ‘Age of Context’

Author: Thomas Power, James Kirk

Categories: Big Data & Data Analytics, Digital Trends, OmniChannel
Tags: Robert Scoble
Robert Scoble and Shel Israel's book  'Age of Context' discusses ideas around the digital economy. Thomas Power explains more about the book in this TV show.

Digital economy: Thomas Power Reviews 'Age of Context'

So I think it’s kind of like a de-fear guide – that would be the wrong term – but it’s trying to give you some element of hope and companionship around technology, which to the majority of people is totally and utterly terrifying. Because soon these sensors are going to be inside us. One of the stories he tells in the book is of the pills with sensors in that send messages on Bluetooth to your app on your iPhone or your Android or your Windows phone. So it goes down into your tummy, the pill breaks away. Sensor, powered by the energy inside your tummy, sends messages out to your phone, so you can sort of see your physical health, so the technology is telling you how fit you are or how unhealthy you might be. The book is called ‘The Age of Context’ … or ‘Age of Context’ … which is a very interesting word to use because people struggle with the word ‘context’ anyway, it’s a word that everyone struggles with because people say ‘oh, you need to put that in context’ or ‘is that in context?’ or ‘can I help you put that in context? What he’s done is he’s focused on five things. He’s focused on social media, he’s focused on mobile, he’s focused on location, where we are, he’s focused on big data, analysing all the data that comes out of those first three, and he’s focused on sensors. Five things. And what he’s effectively done is he’s taken these elements of social mobile location and sensors and the analysis through big data and said they are provisioning the context, this technology is providing the context, ‘cause they say who you are, they say where you are. You carry you around so everybody knows where you are, the big data analyses all this stuff about who you are, where you are and what you’re looking at. And all the sensors in these phones are chatting away to all the other sensors on the TV and the Wi-Fi and in the gallery and at the airport and saying Facebook, Twitter, Linked In. And he’s put it all together in a whole series of stories and genuine applications of how people are using them in different industries around the world, because he’s interviewed 4,000 people, he’s interviewed the geeks and the users. So, ‘well, I use this for that, I use this for that’. There’s so many little nuggets and stories in there, I think ‘hmm’. What he’s actually doing, he’s contextualising technology for all of us so we don’t have to because we can’t understand it because it’s too hard to keep up with technology and it’s accelerating. And he’s tried to create a little companion guide, I think, to sort of help people go ‘okay, I get it, I get it’. And at the same time he’s identified all the little outliers that might come and attack your business and kill you, nibbling away at you in a thousand different ways, and I think that’s really like it’s like a travel guide for technology and I imagine with ‘Age of Context’ he’ll do ‘Age of Context 2013’, ‘Age of Context 2014’, ‘Age of Context 2015’ and we’ll get a new companion guide every year, with this big smile on his face, with his glasses in the shower. ________________________________________________________________________ Names for our current era include the Digital economy, Age of Context, Connected Economy, Age of Data. Explore the site to find out more.  
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