Digital economy – The big data challenge

Author: Nigel Huddleston, James Kirk

Categories: Big Data & Data Analytics, Business Strategy, Digital Trends
Tags: big data, hospitality

The digital economy creates a lot of unstructured data. In this TV show Nigel Huddleston discusses the challenge of making it relevant to your business.

Using big data in the digital economy

There’s a real hot topic around big data and it means lots of different things to different people.

But I think the key is, is finding an intelligent way to make this massive confusing information relevant to what you’re looking at.

I think in the hospitality sector again, one of the key things is, is bringing in data from third parties and your own data in a meaningful way

So integrating things like your loyalty programmes with search behaviour, you know, who’s looking for what hotels in which cities and at what times and from what devices, and being able to track that with your own data.

And bring all of these bits of information together so that you can both serve the user but also carry out transactions and push information to the user in a meaningful way.

It’s very confusing.  There’s lots of companies out there trying to help with this at the moment.

It’s early stages but it’s very, very important to the industry.

Connected Economy TV is following discussions about the digital economy and we will have more expert insight daily.

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