Digital engagement creates information at the edge

Author: David Moschella, James Kirk

Categories: Customer Engagement, Marketing Strategy
Tags: Amazon, reviews, trip advisor
Increased digital engagement is creating more data, which can be very useful for marketing as David Moschella discusses in this TV show.

Digital engagement is more powerful that marketing messages

Well increasingly the information at the edge, in our view the information created by customers prospects, the community at large, is the single most influential part of the buying process in a lot of firms. And many of us won’t buy anything or stay in a hotel until we know what trip advisor or Amazon and others are saying. And that content comes from customers and their rating system. So community content and that information that comes from the marketplace is far more powerful than say the marketing messages that your own firm can put out there in most business we work with.

If you are interested in issues around digital engagement bookmark Connected Economy TV video and keep an eye out for more videos.

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