Digital signage vs. print media

Author: Nick Cole

Tags: Bacardi, digital signage, SP Group
Nick Cole: “The reality of digital signage, certainly for SP Group, is it's going to play a part in certainly some of the sectors, particularly we've had some success in beers, wine and spirits with Bacardi but I don't think it actually will replace printed media. It's more likely to be alongside it, so I think they're actually complementary in how they'll work together because digital technology will be lost unless it's a message that is held against printed media."  
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