Disruptive technology innovation

Author: Dean van Leeuwen, James Kirk (

Categories: Business Risk, Business Strategy, Digital Trends, IT Strategy
Tags: Google, Sebastian Thrun
Disruptive technology can change business in an amazing way, as Dean Van Leeuwen explains in this TV Show:

Disruptive technology and business development

Well, when we… when we look at technology we look at the innovations that are happening and… and the disruptive renovation around technology. There are so many new exciting innovations at the moment that it’s difficult to know which one do we place our bet on. So, you know, just off the top of my head, you know, the innovations that are really catching the headlines are things like 3D printers and Google Glass, you know, self-driving cars. You’ve got microchips that we can implant in our brain to help us, you know, think we’ve got D… the ability to now sequence our DNA. There are amazing technological innovations that are happening at the moment. When you think about the technologies that are… that are out there and… and available, there are really only two things that business leaders need to be analysing and keeping their… their eye on and think about the implications. And… and the first one is, is this. What’s new technology? Well, all it means is it’s really our ability to gather massive amounts of information, process that information in real time and use the output for valuable and immediate effect. So let me give you an example of what I’m talking about here. Sebastian Thrun, he’s a… he’s one of the lead scientists on the Google self-driving car project. And when he was 18 years old he lost his best friend in a car accident. And Sebastian set himself the goal of saving 1.2 million lives every single year. Now 1.2 million lives are the number of people that die in car accidents every year. And as the lead scientist on the… the Google self-driving car Sebastian has been doing some amazing things. And what… if you think about the self-drive… the self-driving car, Google car, what really is doing it, it has thousands of these magical sensors on… around the car. And he created a 3D real time map of world environments around it. So it’s capturing massive amounts of information. It’s processing that information in real time. If it wasn’t processing it in real time it wouldn’t be how these cars they can drive around unassisted without anyone behind the steering wheel. And it’s using it to… that information to real and immediate valuable effect. So what we’re seeing is that because of our ability to do all of this, and… and we all know, you know, because of Moore’s law computers have been doubling in speed every 18 months. But in the last few years if you combine our ability for massive amounts of storage space, you know, broadband and… and Wi-Fi, that doubling in speed has really started to mean something to the point now where many of the things that we thought were impossible. So self-driving cars we thought were impossible we can now do. 3D printers it’s the same thing, you know, gathering masses amount of information, scanning the object using a CAD file. Printing that object out right in front of you immediately, you know, rapid prototyping. It’s the same concept. Our ability to gather masses amount of information, process it in real time and use it to valuable only immediate effect. And that’s the key… the first key thing that’s happening at the moment. So business leaders need to be asking two questions. What’s your Google car? And what can you do that you once believed was impossible because you probably can now do it because of the power behind these… these technologies. The second thing is generational. You need an understanding how the different generations look at this, these technologies. Many of these new technologies, these new innovations, for the younger, the gen Y there’s digital natives. It’s not weird; it’s not something that’s different. It’s… it’s very normal for them. Douglas Adams, the author said that… that anything that happens when… when you’re born is… is totally normal. Anything that happens when you’re in your 30s, your 20s and your 30s is revolutionary. Anything that happens after your… you’ve… you’ve turned 40 is just weird and wrong. Okay. So for most business leaders over the age of 40 most of what’s happening around us is totally weird and… and wrong. For the young digital natives all of these new technologies are totally normal. They’re… they’re not even impressed by them, you know, it’s just… And we need to understand that… I don’t think we’ve even started to understand the disruptive force that the digital natives’ generation is going to bring to the workplace. So to understand the impact or the disruptive impact of technology there are two things to understand. Impact of digital natives on your business as customers and as in employees. And then how do you gather massive amounts of information, process that information in real time and use it to immediate and valuable effect. We have more exciting expert discussion about disruptive technology to come on Connected Economy TV.
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