How LEF’s Mapping helped ETS create a disruptive strategy

Author: Daniel Wakeman, James Kirk (

Categories: mapping and strategic plays
Simon Wardley has been, come out to ETS and has been very helpful in helping us map. We used his concept of strategic mapping to help us understand what parts of our existing applications and platforms we should move towards commodity status, and work with the lowest cost providers, and others that we really focused on maintain as core, and then those ones that could be disruptive, the ones that we really need to think differently about, that could potentially become an eco-system of themselves, and that we could build around a platform.  So it's a great exercise to go through, I really think others should give it a try, we've learned a lot from it and we now have a great map that shows all of our applications and where they fit.
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