Impulse purchases aren’t what they seem

Author: David Walker

Categories: Customer Engagement
Tags: Incite
David Walker: “It’s changing the way brands communicate with consumers now and I think, because the Internet gives you access to all of this information, the FMCG brands have been more open.  I don’t think there’s anything like an impulse purchase anymore.  Is there really an impulse purchase?  You may feel it’s an impulse but you’ve actually probably done quite a bit of work in understanding a brand, the product, the make-up of that product, the ethical nature of that product, the ingredients behind it.  So, people are going deeper into things that might have just been very simple purchases before."  
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