Impulse purchases aren’t what they seem
Categories: Customer Engagement
“It’s changing the way brands communicate with consumers now and I think, because the Internet gives you access to all of this information, the FMCG brands have been more open. I don’t think there’s anything like an impulse purchase anymore. Is there really an impulse purchase? You may feel it’s an impulse but you’ve actually probably done quite a bit of work in understanding a brand, the product, the make-up of that product, the ethical nature of that product, the ingredients behind it. So, people are going deeper into things that might have just been very simple purchases before."