Innovative technology works like human memory

Author: Gayle Sheppard, James Kirk (

Categories: Artificial Intelligence, Big Data & Data Analytics, Digital Strategy
Tags: data, knowledge base, memory, Saffron
Innovative technology from Saffron Technology aims to make business intelligence more natural by capturing people, places and things in a memory base. Gayle Sheppard explains in this TV show.

Innovative technology for a knowledge base

Saffron was conceived with the idea of making business intelligence natural and providing natural intelligence for everyone. That's the core of our foundation. And we did that by creating a technology that is essentially biologically inspired. We capture memories of people, places, and things. And in those memories, we don't store data, we actually store the connections of other people, places, and things that are connected to you, or that event, or that company, or that thing. And with that, we also count the frequency so we can understand the strength of those connections. What that does is provide us a fundamental base of knowledge that can be used in sense making, decision support, and anticipation or prediction. And with that, no rules, no models. It's one of the great things about natural intelligence. And we naturally can ask questions of our memory, just like we do as humans. We store information in our brains, we recall it automatically, and we apply reasoning methods to it. That's exactly what Saffron does. What we do is, through having a memory base, which is a base of knowledge about all the people, places, and things in data, and all the connections they have with other people, places, and things, we can explore hunches very easily. So if I were asking the question, gee, I think I've seen this before. Where have we done this before? I could ask that question of Saffron's memory base, and it would provide back to me, in more specific context of the thing, the event, the situation I'm discussing, where we've actually done it before. What the outcomes were. Were we successful. Were we not successful. Who was involved. Where did we do it. How long did it take. So that's an experience-based reaction to a question. Based on knowledge, implicit knowledge and explicit knowledge that we have about people, places, and things in the data.   If you found Gayle Sheppard's explanation of this innovative technology interesting, then please browse more shows on Connected Economy TV.  
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