Internet evolution – ecommerce to web2.0 to co-creation

Author: Venkat Ramaswamy, James Kirk (

Categories: co-creation
Co-creation actually is about creating value together based on human experiences and I mentioned I have been studying this for the last 15 years because when the internet first came on the scene it was all about ecommerce and then we talked web 2.0 as people understood it is more than just a delivery from the firm to consumers, it really fundamentally alters how individuals interact with each other.  So when the interaction stuff happened I think people started recognising that this is something much more fundamental in terms of how it is going to transform the way we interact with each other and interact with all around us and that is really the starting point for thinking about co-creation.  
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