Internet has been a game changer
"Five to ten years means the intervention or the introduction of the Internet, which has just changed the game for every business, it changes the way you communicate with the consumer, it changes your internal processes, it changes the way you communicate within a business. For us, as a research company, it’s completely changed the way we do research. Now, we do research, most of it now, the sort of traditional surveys you would have done on the street are now done over the Internet and that means they’re quicker, they’re faster, you’re more efficient in quality of showing stuff and talking to consumers. It’s completely changed the game for us."