Kodak vs Instagram shows every industry is vulnerable

Author: Erik Brynjolfsson, James Kirk (

Categories: digital leadership
So we hear from some of the executives, boards of directors, that their industry's different, that it can never be vulnerable to digitisation. That's what the folks at Kodak undoubtedly thought, in fact they developed some of the first digital photography equipment it turns out.  But they decided that it just wasn't that important, and they didn't want to cannibalise their existing business.  Well they went bankrupt the same year that Instagram was sold for a billion dollars.  Instagram, a company with a dozen employees. I don't think there's any industry that's not vulnerable, including my own industry, education, we've been aligered along with healthcare, but over the next ten years, I think that those industries are going to be the next ones to have to change.
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