Millennial generation disrupting retail
Categories: Customer Engagement
, Online Shopping
Tags: GDR Creative Intelligence
"In the next three to five years it’ll be very interesting to see how the millennial mature and develop. We know that the under 30s, they buy a quarter of all their goods online. And as they move up and get older and more mature they’ll be followed by the younger millennials. And I think it’s interesting there, you know, they’re already buying a quarter of all they buy online which is a lot higher than someone my age which is I think, the average is about nine percent. And that rapid growth on their part in different life stages will be very interesting to monitor. I think there’s going to be a lot more looking at how customers behave rather than looking at, what’s the next new thing."