Millennial generation disrupting retail

Author: Carmel Allen

Categories: Customer Engagement, Online Shopping
Tags: GDR Creative Intelligence
Carmel Allen: "In the next three to five years it’ll be very interesting to see how the millennial mature and develop.  We know that the under 30s, they buy a quarter of all their goods online.  And as they move up and get older and more mature they’ll be followed by the younger millennials.  And I think it’s interesting there, you know, they’re already buying a quarter of all they buy online which is a lot higher than someone my age which is I think, the average is about nine percent.  And that rapid growth on their part in different life stages will be very interesting to monitor.  I think there’s going to be a lot more looking at how customers behave rather than looking at, what’s the next new thing."
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