Opportunity in combining digital with physical

Author: Karolin Forsling

Categories: Customer Engagement, Physical vs Online
Tags: AMF fastigheter
Karolin Forsling: "The digital world is important, but it’s not scary, it’s more like an opportunity.  I think it’s come back again to how you make a place on the internet, on the real world or in your scheme, it’s all about place making and emotion, to get the people like feeling, smelling, seeing, hearing, listening, it’s all about experience.  And I think everyone on the internet, in the real world, if you can combine these two, yeah, it’s an opportunity for everyone."  
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