Outside-In is not controllable. You must harness it

Author: David Moschella, James Kirk (

Categories: outside-in strategy
We think the Outside-In movement is very real, that when we look at firms today we see more and more things being pushed outside of the firm.  The core technology infrastructure whether it is employees bringing their own devices or cloud computing or software service, all that infrastructure taking place on the internet, but increasingly also many things on the value side.  You see the growth of open source communities, you see people embracing the customer experience, you see the user generated content and reviews and ratings, you see all of these things that are taking place on the web and really are not controllable by the firm and it is those companies that can harness those Outside-In, those external activities that we think will be in best position for the future.
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