Over 50s beginning to adopt the digital world

Author: Carmel Allen

Categories: Mobile & Cloud
Tags: GDR Creative Intelligence
Carmel Allen: "The over 50s, yes, they are using digital.  They are adopting text.  I mean I noticed my mother was very quick to adopt texting.  And we’ve seen that their use of mobile devices it’s quite funny, you look at a country, you know, in Africa for example, where they’ve leapfrogged the laptop phase and they’ve gone straight into mobile commerce, interesting to see whether the over 50s leapfrog the laptop stage and go straight into using their mobiles."
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