Predicting future of retail impossible

Author: Robin Bevan

Categories: Future of Retail
Tags: Forrester, Javelin Group, Near Field Communication, NFC, Olympics
Robin Bevan: "Real accurate prediction is extremely difficult.  I used an example this morning from Forrester research from the start of this year when they predicted that one of the big trends in retail is seen as being some Near Field Communication, NFC technology that will drive a lot of the interaction between consumers and retailers.  And they made a very clear prediction that they felt that the Olympics was going to be the tipping point and that the technology around the Olympics was going to suddenly bring NFC very much into the heart of the interaction of retailers and brands with consumers.  That just didn’t happen.  Now, that’s not to say it’s not going to happen and it won’t happen, but really predicting when things will change is fraught with some difficulties."
Related videos

Shopping centres of the future deliver service


High streets should revolve around communities


Store sales influenced by online research