Retailers need to look at shopping experience
Categories: Customer Engagement
, Future of the High Street
Tags: Avancer Management
"I’m concerned that the property industry isn’t looking at the consumer sufficiently, isn’t looking at the impact of it. And we had, again, the creative input today, I thought was really good, made them think about the experience about what’s important to the consumer. Customers are still shopping, they’re not seeing all the technology is just enabling that, they take the easiest route for them, they take the best route for them, and I guess they take the best value route as well. Best value isn’t always about the price, it’s about best value for time, best value for convenience, best value for trust as it were. And I just hope that the UK property indices where, and it depends which figure or whose survey you look at, say between 11 and 15% of the UK high street is empty, is doing something about that, shopping malls, high streets of the future will have a very different mix of products on there."