Video:

 

Retailers need to understand consumer behaviour

Author: Carmel Allen

Categories: Customer Engagement
Tags: GDR Creative Intelligence
Carmel Allen: "In the next two to five years, it depends very much on what category you’re working in, whether it’s interiors, fashion, supermarket goods.  I think the challenge will be to move as fast, not necessarily move as fast as the technology.  That’s going to be impossible, but to look at your customers and their behaviour and to pick and choose the technology that will make their customer journey easier, more rewarding and will lock them in for loyalty and to keep them going.  So you can feel confident that you’re taking your customers with you and you’re with them."  
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