Shopping no longer about shops

Author: Karolin Forsling

Categories: Customer Engagement, Retail in Different Markets
Tags: AMF fastigheter, Mood
Karolin Forsling: "Retail is a wider thing than just retail, because I think it’s more about making places.  We have done that in Stockholm, for example, Mood, and it’s not about retail and shops anymore, it’s about what these people come to do in this place and they are eating and then dining and all the things that they do at work.  They work outside their offices, and where do they meet and so things.  So retail is all about everything and not only shops anymore, I would say."
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