Social media a double edged sword

Author: David Walker

Categories: Social
Tags: facebook, Incite, Twitter
David Walker: “The stuff that goes viral is fantastic.  You can create incredible word-of-mouth interest in the product just from a very small investment, if you get it right.  The other, the alternative to that is that, if you get it wrong, I mean that’s just going to go all over the place.  And you’ve got examples of campaigns that have gone wrong, messages, and you get a big backlash on Twitter of facebook social networks.  It can create a very negative impact on a brand very, very quickly, so you’ve got to treat it with respect."  
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