Social media usage: the right combination

Author: Ed Fuller, James Kirk

Categories: Social
Tags: platforms
Social media usage is something that business are exploring and experimenting with. Ed Fuller gives his perspective in this TV show.

Social media usage: Influence

It's opening new doors and new windows. It gives us a much broader market and it is truly giving us a younger market to try to influence. We have not come up with, what I would say is the 'secret sauce' at this point, that we can reach everyone and give them the right message. We have a number of initiatives that we are working on, but even more so a number of initiatives underway. Finding that right combination as we did basically in the internet is an ongoing process, and the social media is such a diverse medium, that it is one that we are trying to find the right combination to, and we'll continue to test through a number of different efforts.

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