Social media usage requires certainty

Author: Jo Malone, James Kirk (

Categories: Business Risk, Customer Engagement, Digital Strategy, Social
Tags: facebook, Twitter
Social media usage should require a degree of care. In this TV show Jo Malone reminds us that messages are there forever.

Social media usage: Immediacy

Digital has changed everything, from communication, you can communicate the message in a second, you can go global in a second. You can be very positive in a second. But you also can go downhill very, very quickly. So you have to be prepared for that. And also it’s public, so when you put something of interest on Twitter or Facebook, it’s public, it’s there forever. So make sure you really mean that.   If you found this TV show about social media usage, please browse more TV shows on Connected Economy TV where there is much more expert business insight.
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