Technology brings personalisation
Categories: Customer Engagement
, Marketing Strategy
Tags: SP Group
“For us it's very much about personalisation and more targeted POS, so, for example, we're working with one of our large customers at the moment on geographical POS, so there'd be different dynamics in different parts of the country and there'll be different POS for different parts of the country that we targeted at the consumers that live and work in those parts of the country. So the reality is we're using data, we're using more considered thinking, we're printing in a much more personalised and bespoke manner, but still managing the campaign as a whole."