Video:

 
Tesco-understanding-the-behaviours-of-customers1

Tesco understanding the behaviours of customers

Author: John Halpin

Categories: Big Data & Data Analytics
Tags: Clubcard, Tesco, Tesco Bank
John Halpin: "At Tesco Bank there’s round about five million customers in the UK that we have, who have our products.  We have a range of products, about 28, and counting, products in Tesco Bank.  Besides all that data of customers and their information, there’s all the behaviour, all the transactions.  So millions and millions of records of information that we own and we hold, we link that into Clubcard as well which everyone knows about, from Tesco stores.  And we have all the information on their shopping basket and store behaviour as well, so millions and millions of rows of information."  
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