yBC helps organisations to build networks of allies, customers and stakeholders in to industry channels, and to collaborate in valuable ways for marketing and business development..
The yBC team is based out of New Zealand, and extends as far as the UK & Europe.
Fundamentally hospitality is a growth industry.
The overall state of the global economy is at the bottom line of Travel and Tourism.
Hoping for a bad few months, rather than years.
The industry in 2012 was outgrowing the global economy.
The lessons are around how to operate a hotel.
Understanding the customer better by focussing in formative stages.
Luxury in the past was different to today.
A hotel leader has to know numbers, social media, distribution, and needs to look after clients.
The strength of the general manager, the culture, and hospitality ethic makes a good hotel.
A global network of data.
China is a big focus.