Consumer trends, well the consumer trends that are impacting ETS at the moment of course are the bring your own device. Not just for the company, but for education as a whole. I mean, if you go on campus, you will see every kid has a computing device. That's starting to happen in K-12 as well. All the way down to kindergarten. So as kids have devices, and they're bringing them to school, we need to take advantage of that. Because the schools can't afford to give everyone a device, so the schools are recognising this, and the schools are embracing the bring your own phenomenon because they need to get to college and into the hands of students so they can change the way they run their schools. So they can bring advanced learning, get rid of the big heavy backpack, bring new textbooks that are always up to date. Do assessment on the fly in real time. You know, we could change education with the introduction of technology just as retail chains with the introduction of the supply chain, just as all other industries have seen massive changes. Education has lagged behind, but I think that's about to change.
About 100 years ago if you wanted to be quite successful in the world it would have been very clever for you to be quite physically fit. Because in the industrial age, as before that in the agrarian age, in the age of farming the people who either owned the land or owned the factories or worked on the land or worked in the factories, they were the people who were in charge. Those were your assets, physical ability. What we’ve done over the last 100 years is replaced peoples’ physical, the physical needs in terms of what we need from them physically with machines, you know, the combined harvester and the container and the robots in factories. And then for the last 50 years we have ploughed our resources, as human beings we’ve become clever by being clever. We have moved into the information age where your mental ability is what sets you apart from other people. Now, somebody who was gifted at birth, not by my choice, but was gifted with a reasonable intelligence and a nice IQ and a middle class family that could get me through university, that’s been brilliant. Because I’ve been able to use my brain to make money, but unfortunately right now computers are about to do to me what robots and machines did to my farm working, factory working uncles and grandparents. They’re about to make me redundant because they can think faster than I can. They can think more than I can. They don’t need to take a break to eat or sleep or all the other things I like to do.