Understanding what the customer looks like

Author: Amanda Ling

Categories: Conversion Strategies, Marketing Strategy
Tags: Response One
AMANDA LING: "When we help our clients to find new customers, we always begin with analysing existing customer data. That helps us to understand what the customer looks like and we can apply the insight to our prospecting strategy, and that will then help us to identify prospects that are most likely to convert, most likely to be high value, long term, and profitable customers. Once we identified the right prospects to target, we then help our customers to convert those prospects. So we will implement conversion strategies to help minimise the sales lead time and maximise the conversion."  
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