Website is only one component

Author: David Walker

Tags: Incite, Twitter
David Walker: "What does a corporate website do, other than, it’s a point, a very static point of information?  You want to have an experience with the brand, whether that’s across a website, an app on your mobile phone, an email communication, a Twitter feed.  It’s just part of a picture now.  The website as a standalone tool is, I’d agree with that, it’s just part of a suite of marketing approaches."  
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