John Paleomylites, Founder and MD of beatthatquote.com, speaks about the reasons why he believes the technology giant Google wanted to buy his company. Understanding what it takes to build a company that the likes of Google might want to purchase is something quite unique – especially for a UK-based business.

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Entrepreneurs need to have many arrows in their bow, but perhaps the most important is to negotiate, negotiate, and negotiate some more. John has gone on to sell other businesses and is a great source of useful insight for any aspiring entrepreneur or businessperson wanting to succeed.