In 2014, most of the rules of communication, attention, engagement and relevance have fundamentally changed. The problem is, the approach many companies take hasn’t. Those who don’t update their approach will be left behind.
Corporates benefit from yBC’s engagement platform and process in three key ways. First we help to produce engaging digital content, often featuring third parties, which really has an impact. Second we help them to activate digital networks and collaborate within their industry – building their “front line of defence”. Thirdly we help corporates take their product digital.
All of this is underpinned by close (often real-time) measurement, which informs slight adjustments to strategy and implementation – adjustments which can have a profound impact on the outcomes.