Membership-orgs_327x184pxMembership organisations often know their industry or sphere very well, but have trouble delivering true value to their members.  In some cases, they even have a problem with member “love” or loyalty – which strains their most important relationships.  In our experience, membership organisations will benefit hugely if they collaborate broadly with members, stakeholders, industry allies, and even customers. Yet they may lack the right digital platforms, content capabilities and outreach processes to drive meaningful collaborations.

yBC can help them to improve their industry networks, and build relationships and results with engaging digital content.

The Australian Coal Association

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inmidtown

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GoToMidtown

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The Australian Coal Association

The ACA invited yBC to advise on options to balance the debate - so that people could develop their own views around coal, energy, development and more, based on balanced information. By June 2013 the yBC team had completed a punishing schedule of interviews with Australian CEO’s, politicians, academics, union bosses for the launch of a new digital channel, OzForum.tv, presenting a fuller picture of the issues facing Australia. Read more  

inmidtown

inmidtown is a Business Improvement District, representing 560 businesses in Bloomsbury, Holborn, and St Giles, in the significant area between London’s West End and the City. One of the UK’s largest BIDs, it has earned a track record for delivering real value to its members. yBC worked on an integrated digital strategy to activate these rich community networks. Learn more

GoToMidtown

When it emerged that the much-needed upgrade to Holborn Underground Station was in doubt, inmidtown chose to use online video to educate users around the issues. Online video is an effective way to communicate a message that connects with users in a way that text or static images alone cannot. Placing a clip into an environment such as Facebook brings a host of opportunities that can be surprisingly cost-effective. Read more