This week I took a production team to Istanbul for a shoot with HSBC and their client Kraft Foods.
Essentially we shot an editorial-style case study to document how HSBC contributes to Kraft’s success.
I learned a lot about reverse factoring and the world of corporate finance – when intelligent people share their insight and experiences it makes for a powerful story.
We’ve now moved into edit phase and I’m looking forward to getting the shows out.
… and I can think of worse places in the world than Istanbul to spend a few days for a shoot!!
