Sustainable tourism: from oxymoron to mandatory symbiosis
It’s not often that you get to see an industry completely reinventing itself in the face of an existential challenge – but that’s what’s happening to the New Zealand tourism industry right now. In the face of climate change, a global pandemic and a seismic shift in consumer expectations, the tourism industry of Aotearoa New
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Bulk Animation Product explains AXA World Funds
“What’s possible” with animation is continuing to evolve, but the latest super creative explainer can be expensive and slow to deliver, when your story telling needs are broad and immediate. So we’ve invented a media-style approach to create animated content in bulk – so that clients can rapidly feed and develop their audience. By investing
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London Stock Exchange Launch Video for ThomasLLoyd
When launching their Energy Impact Trust on the London Stock Exchange, Swiss Investment firm ThomasLloyd needed more than a hero video. As a smaller, exciting player in a world of big institutional elephants, this was an opportunity to communicate their brand purpose to the investment community at large … and for a vital goal. ThomasLloyd
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Making an impact in Vienna
When Zurich based client ThomasLloyd Group told us they wanted to make a splash in Vienna, we started work on an urgent project to help them with a digital exhibition presence and a next level speaker presentation. We can’t share the presentation publicly, but the visuals for the exhibition are below. We decided to go
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Cracking the code for the security industry
When Australian client Torus asked us to help explain their market leading security product to new prospects in the United States, we had one word in mind: video. After spending time to understand the ins and outs of their clever security product, we set to it – coming up with a video concept, a script
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Creating a digital presence to support hydrogen ecosystems
H2 Energy Europe AG was founded in 2021 to build green hydrogen ecosystems in Europe, and is already working on plans for two major hydrogen production plants – one in Esbjerg, Denmark, and one in West Wales. H2 Energy Europe’s hydrogen ecosystem will bring green hydrogen to power energy intensive industries, heavy transport and to
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Editorial team begins research phase for security series
Last week, the editorial research team at yBC began outreach to potential interviewees for our latest online series, focussing on security issues. The team is initially focussing on interviews with organisations in three industries, as well as the usual approach of connecting with academics, commentators and others who span multiple industries. Interviews are slated to
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First sponsor confirmed for new editorial series
The team at yBC is delighted to confirm a new sponsor for an equally new editorial series. CIC Technology, trading as Torus, has been confirmed as the founding sponsor of a new series which will focus on all aspects of security. yBC’s CEO, Mark Sinclair, says that the team is delighted to have secured Torus
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Global Consulting Firm: “The best content we’ve ever made”
It’s not unusual for us to get great feedback from our clients. In fact, this is one of the key measures we pride ourselves on. But when senior executives at a global consulting firm with over 61,000 employees tell you that the content you’ve produced is “the best content we’ve ever made”, well that’s a
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A new wave of 3-D animation
We were briefed to create an explainer video which would be head and shoulders above anything the competition was doing. Our client, Praemium Group, provided us with the core information which should be included in the explainer but asked us to develop both a concept and a detailed script to achieve something which their peers
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