Game changing digital platforms and compelling content


A dozen more Brilliant Minds join the channel

Last week, the teams from yBC and Harvey Thorneycroft Limited came together once again for two days of concentrated filming in London.  Over a dozen new people joined as interviewees/commentators on the rapidly expanding Brilliant Minds channel. Amongst them, Lord Seb Coe, well known British politician and former track and field athlete. As a middle-distance
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Video Briefing – After the hype has died down

In the last couple of years everyone has been talking about sci-fi style tech such as virtual reality, self driving cars and AI… but what are they talking about in 2019 now the hype has died down? Harvey Thorneycroft and Mark Sinclair are joined by 6 Brilliant Minds tech experts and business leaders to explore
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Since 2005, yBC has been helping clients to build out high-impact digital platforms and compelling content to get tangible business results.

Whether for internal audiences, high value prospects, franchisees or members, existing customers or other stakeholder groups, we’ve worked with clients in just about every industry to help them reach people with greater impact, and measure success in real time. The world of content is fast-changing, and this means that brands need to be in the businesses of creating compelling experiences for those they connect with, on every level. The standards are being set by the likes of Netflix, HBO and Sky, as well as news outlets such as the BBC, CNN, the Guardian and Stuff. We’re all consumers, and our expectations are high and tolerance low.

“Business as usual” communications don’t work any more; nor does just copying what competitors do. Our global team helps organisations develop meaningful, long lasting engagement with employees, clients, consumers, allies and stakeholders. As the value of centralised marketing approaches decline, flexible industry engagement platforms help you to organise your market networks and collaborate with allies, customers and stakeholders in valuable ways. Take a look at our case studies for specific and recent examples of projects and campaigns. Typically we:

■ Help our clients collaborate with other industry leaders
■ Develop high impact digital communications – especially video
■ Build strong networks of partners and allies to extend reach
■ Develop and maintain clever and low cost digital assets including websites
■ Build social networks
■ Deliver digital marketing campaigns
■ Measure everything very closely – especially growth of networks and engagement
■ Deliver excellent ROI