Steal the show
Connect with more of the right people, uncover new insights, publish the most valued content in your field.
In our private lives, we’re all sophisticated consumers of digital content, spending hours each day accessing the highest quality media offerings. Our expectations are sky high and attention spans short.
Suddenly in March 2020, the impacts of Covid-19 upended the content challenge. Businesses are under extreme pressure, remote working is the new normal and most markets face new pressures and dynamics.
yBC helps you to get and hold the attention of the busy people who matter the most to you. We start with our proprietary methodology including Buyer Persona Triangulation, which leads to actionable insights and helps set the content strategy to achieve audience growth.
Our team then brings you the capability to capture your stories fast, and publish them more like a media organisation – regularly, and in the most popular, binge-worthy formats. This approach means customers spend more time with your content. And we deliver more content from your budgets – meaning you get better ROI.
With the rapid convergence of digital and TV (video is the most popular digital content type), content marketing needs to be based around video to steal the show.
We’ve been working like this with clients from a wide range of brands and industries including AXA, HSBC, PA Consulting, and Kraft Foods. We’ve also worked with personalities like Richard Branson, Lord Seb Coe, British politician Ed Balls and an impressive range of elite sportspeople across various codes. (You can check out our case studies here).
No one is going to consume boring fare.
So make sure you serve up content which is effortless to access, super relevant and exciting to consume.
BINGEWORTHY CONTENT
Engage your audiences like a nimble media organisation with bingeworthy content including the latest video formats
BUILD BRAND AFFINITY
Why relevance and trust are more important than ever when attention is hard to get
CONTENT CLEVER
A full range of world class video and content marketing on corporate budgets
NEWS
Editorial team begins research phase for Security TV
Last week, the editorial research team at yBC began outreach to potential interviewees for our latest online series, Security TV. The team is initially focussing on interviews with organisations in three industries, as well as the usual approach of connecting with academics, commentators and others who span multiple industries. Interviews are slated to begin as
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Never been so animated
Over the last 10 to 15 years, it has become increasingly hard to get attention in almost every market. Consumers have been suffering information overload and there are so many platforms, media format and channels, that some marketers are finding it really hard to get cut through. We’re constantly working with clients to keep ahead
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ABOUT US
Since 2005, yBC has been helping clients to be more relevant and trusted with the people who matter most to them.
Relevance and trust are key to building great business relationships. We’ve helped clients in just about every industry to build longer lasting, meaningful relationships with people, and measure success in real time. Whether for their internal audiences, high value prospects, franchisees or members, existing customers or other stakeholder groups, we’ve had some resounding successes.
Our focus has been to deliver solutions at the convergence of strategy, communications and digital. We’ve done so for clients all over the world, with a team which is also geographically diverse.
We put our successes down to three things.
Right people / wrong place:
Our team – which in early 2020 comprises 18 people – brings together a fine blend of experience and expertise. Since the early “naughties” we’ve hired the “right people in the wrong place” and use virtual business structures to ensure that we can deliver superb outcomes for clients, every time. We serve you from multiple timezones and there are no fancy offices to fund. Our longest standing team members have been working at a distance (from each other, and clients) for over 20 years.
Access the best ideas from other industries:
The key to our agile methodology is that we bring the latest techniques, ideas and tools from companies beyond your industry, so that you are can leapfrog your competitive set and cut through the noise. We do this via our client base, and our ever evolving research, so that we can put you right at the leading edge of communications platforms and methodologies.
The wow factor:
We often get feedback that we exceed expectations. So you’ll experience the highest quality production standards, methodology and delivery – resulting in the “wow factor”.
In a world which has been upended by Covid-19, “business as usual” is clearly not an option. In truth, it has been this way even before the pandemic: business people are consumers in their private lives, and so the standards being set by the worlds biggest, most successful consumer brands are the new “level” you must hit. In many cases you only get one chance to get it right.
