Turn heads, grab attention in a socially distanced world.
A lean, high performance content and storytelling capability for the COVID-19 era
With the business world upended by COVID-19, remaining relevant and trusted is key.
In our private lives, we’re all sophisticated consumers of digital content, spending hours each day accessing the highest quality media offerings. Our expectations are sky high and attention spans short.
Suddenly in March 2020, the impacts of Corona Virus have upended the content challenge. Attention and customers are in short supply. Businesses are under extreme pressure, and remote working is the new normal. So it is very difficult to compete for the attention of customers, contacts, key stakeholders, franchisees, members or staff in a fast changing environment if you are using standard campaign modes.
yBC brings you the capability to capture your stories fast, and publish them more like a media organisation – rapidly, in the most popular formats.
We’ve been doing this with clients from a wide range of industries – including well known brand names, like AXA, HSBC, PA Consulting, and Kraft Foods. We’ve also worked with personalities like Richard Branson, Lord Seb Coe, British politician Ed Balls and an impressive range of elite sportspeople across various codes. (You can check out our case studies here).
No one is going to consume boring fare.
So make sure you serve up content which is effortless to access, super relevant and exciting to consume.
Last week, the teams from yBC and Harvey Thorneycroft Limited came together once again for two days of concentrated filming in London. Over a dozen new people joined as interviewees/commentators on the rapidly expanding Brilliant Minds channel. Amongst them, Lord Seb Coe, well known British politician and former track and field athlete. As a middle-distance
In the last couple of years everyone has been talking about sci-fi style tech such as virtual reality, self driving cars and AI… but what are they talking about in 2019 now the hype has died down? Harvey Thorneycroft and Mark Sinclair are joined by 6 Brilliant Minds tech experts and business leaders to explore
Since 2005, yBC has been helping clients to be more relevant and trusted with the people who matter most to them.
Relevance and trust are key to building great business relationships. We’ve helped clients in just about every industry to build longer lasting, meaningful relationships with people, and measure success in real time. Whether for their internal audiences, high value prospects, franchisees or members, existing customers or other stakeholder groups, we’ve had some resounding successes.
Our focus has been to deliver solutions at the convergence of strategy, communications and digital. We’ve done so for clients all over the world, with a team which is also geographically diverse.
We put our successes down to three things.
Right people / wrong place:
Our team – which in early 2020 comprises 18 people – brings together a fine blend of experience and expertise. Since the early “naughties” we’ve hired the “right people in the wrong place” and use virtual business structures to ensure that we can deliver superb outcomes for clients, every time. We serve you from multiple timezones and there are no fancy offices to fund. Our longest standing team members have been working at a distance (from each other, and clients) for over 20 years.
Access the best ideas from other industries:
The key to our agile methodology is that we bring the latest techniques, ideas and tools from companies beyond your industry, so that you are can leapfrog your competitive set and cut through the noise. We do this via our client base, and our ever evolving research, so that we can put you right at the leading edge of communications platforms and methodologies.
The wow factor:
We often get feedback that we exceed expectations. So you’ll experience the highest quality production standards, methodology and delivery – resulting in the “wow factor”.
In a world which has been upended by COVID-19, “business as usual” is clearly not an option. In truth, it has been this way even before the pandemic: business people are consumers in their private lives, and so the standards being set by the worlds biggest, most successful consumer brands are the new “level” you must hit. In many cases you only get one chance to get it right.