T. Rowe Price called the digital team in to help highlight the fact that key people from the T. Rowe Price team ‘get out there and meet the companies’ that they ultimately end up investing in.
The hero video and additional clips that were created as part of this campaign built upon T. Rowe Price’s existing online campaign called “Notes from the Road” and the resulting video assets are being used heavily by the business to reinforce that meeting businesses face to face, to truly understand them, is a core part of their investment approach and selection strategy.
You can see the hero video below.
