In an environment where attention is at a premium, every few seconds you are able to have your prospects or clients stay on your website (reviewing material) can translate into more sales, closer relationships or much better communication. It is commonly agreed that to have someone on your website for approximately two minutes is a great result.
That’s why we were astounded to review the recent performance of our AXIS products and see that for many of our clients, we are achieving between 10 and 23 minutes dwell time. This is a superb result, and means that those reading AXIS are finding it throughly engaging, relevant and useful.