LEF, the thought leadership arm of technology giant CSC (now DXC Technology) produces cutting edge research on how tech is reshaping business. LEF contract yBC to produce a library of hero videos to use in enterprise level campaigns as research was released and key events held.
Each video has a unique concept and was scripted in collaboriaton with the research expert within LEF, and the head of marketing. Videos were produced in a full animated style, enabling LEF to establish a distinctive visual langauge over multiple years. The result was a powerful video library to articulate LEF’s best ideas. Examples of the videos are shown below.
Leveraging the Matrix
Next Generation Consumerisation