Animated content library for tech giant

LEF, the thought leadership arm of technology giant CSC (now DXC Technology) produces cutting edge research on how tech is reshaping business. LEF contract yBC to produce a library of hero videos to use in enterprise level campaigns as research was released and key events held.

Each video has a unique concept and was scripted in collaboriaton with the research expert within LEF, and the head of marketing. Videos were produced in a full animated style, enabling LEF to establish a distinctive visual langauge over multiple years. The result was a powerful video library to articulate LEF’s best ideas. Examples of the videos are shown below.

Leveraging the Matrix

Next Generation Consumerisation