At the Tourism Policy School event hosted by the University of Otago in Queenstown in April 2026, Professor James Higham launched a new report to New Zealand tourism policy, planning and industry stakeholders. The report titled “Regenerative Tourism: Systems, technology and experiences” addresses the emerging concept of regenerative tourism and presents insights from Aotearoa New Zealand.
yBC was asked to create the visuals for the report, the conference presentation and posters for the venue.
The report synthesises and advances conceptual foundations of regenerative tourism in Aotearoa New Zealand. While offering insights and cases that are unique to Aotearoa New Zealand, the report is intended to also inform regenerative tourism practices internationally.
This work forms part of the MBIE Endeavour Research Programme He Karapitipitinga Mariko: Immersive Regenerative Tourism Experiences in Aotearoa. It is presented in four sections, each exploring a different aspect of regenerative tourism. It draws on a review of academic literature, an analysis of government and industry reports, and is illustrated with selected case studies from Aotearoa New Zealand that provide grounded and accessible insights into how regenerative tourism is being interpreted and practised by selected vanguard tourism businesses.
You can download the report from Professor Higham’s website here.
You can also listen to Professor Higham’s “Checking In” podcast episode 40 which focusses on the launch of this report – listen here.
