During Q2 2017, three key fund groups have launched Axis to promote one of their funds. Schroders chose to promote their Income Maximiser fund, while Kames used Axis to promote their Diversified Monthly Income fund and Baillie Gifford used the Axis format to promote their Pacific Fund.
Even in the early days of each campaign, we’ve had very positive feedback from the market. Fund buyers like the format, including east of navigation and multiple perspectives.
