Horwath HTL’s previous website was clearly not delivering what their global network of offices needed, meaning that their marketing wasn’t always joined up and the brand message was inconsistent despite the hard work of the central marketing team.
As James Chappell from Horwath HTL recalls “We also struggled to get to grips with managing multiple websites, new technologies and perhaps most importantly, how to leverage social media We briefed the yBC web team on our business needs, including our modest marketing budget and our multi-market, multi-language needs.”
The yBC web team moved in and worked its magic.
“12 months later, we have not one but 20 plu high impact bespoke websites, built on the WordPress platform, which speak to each market in brand, in the correct language, and in the right voice. Added to this the 500 plus video clips of our experts, shot by yBC and hosted on a platform that allows us to manage that material and send it out to our prospects, clients and contacts. We have found this to be a very powerful centralised marketing system.”
“Our marketing efforts are now having a greater impact for our network, and for our consultants globally. Stronger messaging, greater impact, higher open rates, more web traffic, better profile. Our investment in yBC is really paying dividends and I would recommend them highly to any business wishing to do the same.”