Hospitality Personalisation

Digital video campaigns drive 64% YoY traffic growth

For many years we have delivered digital video campaigns for this B2b consultancy and measured the performance year on year. The dashboard below shows the traffic growth for the latest year (we have seen similar jumps over the proceeding years). The data is a powerful demonstration of the value of inbound marketing. By publishing engaging video content every week, our client continues to drive brand awareness and this inbound traffic from all sources (direct, email, search and social).