Back to the art of storytelling

We were asked by our client, Aberdeen Standard Investments, to produce a series of four short, punchy, engaging videos for a campaign. We worked through various options but ultimately chose to use a strong storytelling framework across each of the videos.

We sent in one of our journalist colleagues who not only interviewed the subject matter experts for the videos, but also took on the role of narrator for the videos. As you’ll see in the videos embedded below, Adam introduced the problem, concept or question for each video before literally walking in to discuss it with the client.

The result is a punchy series of videos which are something just a little different for the industry and which achieve the communications objective set for us by the client. And once again, everyone is happy!

Check out the videos below:

wistiaPlaylist = Wistia.playlist(“vyaei7r5xm”, {
version: “v1”,
theme: “tab”,
videoOptions: {
volumeControl: true,
playerColor: “54bbff”,
autoPlay: true,
videoWidth: “640”,
videoHeight: “360”,
inlineOptionsOnly: true,
version: “v1”
videoFoam: “true”,
media_0_0: {
autoPlay: false,
controlsVisibleOnLoad: false