C-level video campaign achieves 40% watch rate

One yBC client is celebrating fantastic results of an outbound marketing campaign using our 1:1 marketing platform, VIP player.

CampaignEmails SentClick rateWatch rateAverage watched
A – Existing Contact4757%32%99%
B – Existing Contact6118%13%91%
C – New Contact20944%39%93%
E – New Contact8347%40%89%

The video campaign sent personalised content to c-level prospects via email, while the client closely monitored the results using VIP’s analytics.

As a result they’ve documented incredible open rates and very high complete rates on the videos.

And more importantly timely follow up has led to new business plus some very highly qualified new business opportunities.

Here’s a repost on how VIP works….


wistiaEmbed = Wistia.embed(“8dcff1b7c4”, {
version: “v1”,
videoWidth: 600,
videoHeight: 338,
playerColor: “cccccc”,
endVideoBehavior: “reset”