Igniting Digital Networks for Sports Stars

World Cup winning managers. Rugby stars. Fighter pilots. Mountain climbers. Formula 1 racing bosses. Specialising in unforgettable events and relationship development strategies, ex Rugby Pro Harvey Thorneycroft brings together world class personalities – each delivering ideas and strategies to motivate business leaders to higher levels of performance.

However Harvey’s was very much a real world business. Face to face meetings. Events and speakers. Consultancy. Harvey sensed the digital opportunity and called in yBC.tv, as specialists in building digital ecosystems. The project had multiple facets

  • Create an engagement platform for digital
    To begin building your digital ecosystem, you need an engagement platform that supports your digital activities. The first step was a brand new website. Underpinning this, a video hosting platform, effective CRM, and of course analytics.  These tools not only enable digital marketing, but also self-publishing with Harvey taking on a talented digital intern.
  • Sorting out the data
    As a recognised “connector” Harvey has a rolodex “to die for”. How many people can call on F1 Racing bosses, World Cup winners and other leading personalities amongst their close network? But these relationships were real world and not activated for digital. It’s not just about CRM: setting your data up correctly, collaborating with allies and gaining insights about your customers is integral to launching new products and services.
  • Content creation
    Harvey had made a name for himself by bringing amazing speakers to events. Some of these had been filmed in the past, but he had never curated this content. The opportunity existed to collaborate with his speakers and capture unique content on video. We already have dozens of personalities on camera including Sir Clive Woodward, Sahara Hashemi, John Inverdale and Sir Ian McGeechan.
  • TV Briefings
    A key idea was to organise the new content into structured TV briefings that are published fortnightly.. Each briefing features 4-5 personalities organised around a theme. The series ended up running for seven years!
  • Digital Collaborations & Products
    This is where it gets really interesting.  Operating as Harvey’s digital capability, we are working on new and disruptive opportunities which will empower Harvey’s clients and networks, and help Harvey and his colleagues grow the business.

What they said

“The future is all about sharing. The Sharing Economy is something that I have always believed in here at Harvey Thorneycroft Ltd, but my frustrations were that I had no way of being able to access the network of people that I have got to know over the last 19 years in business. yBC made this a reality for me, working collaboratively with them they allowed me to unlock and cleverly exploit the perfect storm of mobile, location-based technology, social networks, and an evolving ethos of community and collaboration. This has allowed us to have a voice within the community that matters to HTL and I look forward to our on-going business relationship.” Harvey Thorneycroft