It’s official: McKinsey finds web 2.0 pays off

A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership.

In The rise of the networked enterprise: Web  2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They do this, in our experience, by forging closer marketing relationships with customers and by involving them in customer support and product-development efforts. Respondents at companies that used Web 2.0 to collaborate across organizational silos and to share information more broadly also reported improved market shares.”

You can read the entire article (and see the graphs) here.