During Q3 and Q4 2017, four more Axis products have been launched by fund groups to each promote one of their funds. Axa used Axis to promote their Global Short Duration bond, Jupiter focussed on their distribution product, Baillie Gifford their European fund, and finally Premier, their Optimum Income fund.
As with previous versions of Axis launched for fund groups, we have continued to have significant and positive results both in terms of views and engagement. Dwell time across the Axis product generally is significantly above industry standard and is consistently positive for our clients.
