Shortly I will be heading to Brussels to speak to some industry associations about social media monitoring. In some way the move into the lobbying arena will be a new one for yourBusinessChannel, but in others it’s very much business as usual.

After all, what are industry associations but brands that need to understand what stakeholders and wider community is thinking about their issues? Of course, I will be speaking about our yBC Insight social media monitoring service – in particular how it can help them be more effective in representing their membership to the EU and beyond.