Talking insights at BlackBerry Research in Motion conference

I’ve been invited to take the main stage at BlackBerry’s EMEA Alliance Summit in Berlin next month.

I’ll be talking about business development, in particular how web-derived insights can help accelerate business results.  Mobile app development and service delivery are competitive markets, and the value of mobility is extolled by some and questioned by others – so there’s a reasonably heavyweight sales job to be done to grow any business in this space.

I’ve got a good set of resources to draw on – from my own business development experience and projects we’ve done with clients.  We’ll be doing a heavy amount of analysis and research in the lead up to my presentation.  I’ll also be drawing on the experiences of some of our own partners. More soon …