When you need to explain highly technical concepts in the real world, it can be difficult to bring to life in an explainer video. Holographs are a great way to introduce virtual objects and ideas into real world scenes to assist storytelling.
This technique has been used in Hollywood for a while (remember the “Ted Talk” in Alien prequel Prometheus) – but these days it is possible on corporate budgets. And it’s something that we have been doing for our clients in recent years.
Yesterday yBC completed a ‘holographic shoot’ for a new tech explainer: helping to simplify the story for a powerful tech solution, so that busy building managers can quickly understand the value of the solution.
We are now in post production to introduce all the animated holographs that the actress interacts with – including the one seen here. We’ll share the results soon!